Senior Content Writer

Job description

KLEKT is Europe’s fastest growing sneaker and streetwear marketplace. We’re a

bold, passionate brand built on trust, giving buyers and sellers a unique opportunity

to come together and be a part of a wider community. With the business

experiencing continued growth, we’re looking to grow our fun, dynamic team with an

ambitious and passionate Senior Content Writer who can help take our business to

the next level.

We’re looking for a real self-starter with a minimum of 2-3 years’ experience in

copywriting preferably within a sneaker related business. The role will report directly

into our Marketing Director and will be responsible for bringing to life the passion our

customers have for sneakers. As such, you will need a deep understanding of the

sneaker industry, living and breathing the latest drops and counting on an amass of



Responsibilities will include:

  • You’ll be joining a community of passionate sneakerheads, dedicated to

bringing our customers both current and fascinating content.

  • You are responsible for ensuring our Tone of Voice remains authentic, that we

keep to brand guidelines in all communication and, most importantly, that our

passion for sneakers and streetwear comes through in everything we do.

  • Managing our industry leading blog - KLEKTIVE. The blog provides weekly

news, exciting long form pieces, interviews with sneaker industry experts and

top influencers and keeps sneakerheads across the globe up to date. Your

role is to research and suggest new content, ensure all new drops are

covered in detail and search out and build relationships with which to conduct

fascinating interviews.

  • Write concise and interesting copy for our email newsletters. We like to think

that our emails set us apart in the industry, keeping sneakerheads up to date

with latest drops, how to style pieces, education around how to buy and sell

as well as community pieces featuring Team KLEKT members and members

of the KLEKT community. You’ll be responsible for writing copy that truly

connects with our audience.

  • With over 1m followers on Instagram alone, social is key for keeping our
    customers in the know. You’ll work with our Social Media Manager and our
    Performance Marketing Manager to ensure our tone of voice shines through
    in all social communications, from organic to paid search.
  • Manage the Copywriting Executive responsible for writing product descriptions on the site as well as supporting in all things copy.
  • Support general comms - Q and As, updates to FAQs and helping other teams
    to ensure that the KLEKT Tone of Voice shines throughout.

You are:

  • A talented and creative copywriter with an excellent grasp of written English and at least 2-3 years experience writing copy for a DTC brand in-house - preferably related to the sneaker industry. You’ll have many examples of where your previous work has had a real impact.

  • Obsessed with the sneaker and streetwear space, with a knowledge of what’s hot, what will engage the audience and what sneakerheads will want to see.

  • Someone with great attention to detail and proofing skills that are second to none.

  • Self-motivated, a self-starter and willing to roll up your sleeves and make things happen. You can take a brief and be confident liaising with design, CRM and social teams to deliver copy that truly resonates.

  • An understanding of the resale market for sneakers is a massive plus

We are:

A marketplace seeing huge growth in an exciting and vibrant industry. A fun and fair company that creates a community from within. We feel everyone has a voice and like a family, everyone counts. Our culture is fast-paced and ambitious - we are entrepreneurial in spirit, thrive on trying new things and like data to back up our decisions. Our culture is supportive and nurturing, embracing flexible working - we want everyone to learn something new at KLEKT and have a really good time on this truly exciting journey.